3 Benefits to Using a Newsletter For Your Small Business Marketing

Your small business can reap many benefits from having a newsletter to offer to your current customers or potential clients. See the top three reasons why you should offer an ezine (electronic magazine) to your mailing list subscribers to help increase your profits and utilize this effective form of small business marketing.

Continued Contact

Without your customers, you would have no business. Keeping in contact with your clients enables you to continue your relationship with them. You will also have the opportunity to easily offer discounts, coupons, special subscriber only sales, introduce new products or services, and encourage referrals.

Gain New Customers

Using an ezine can assist in turning a one time visitor to your web site or store into a client for life. People tend to shop around and compare companies, products or services before deciding to purchase. If these same people see that you offer a free newsletter, you are giving them an opportunity to learn additional information about your business and products or services. Once you have shown them how great your company is, you will have them hooked.

Show Your Expertise

You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.

Running your business does not leave you with much time for an additional marketing technique; however, offering an e-zine for your subscribers can be very profitable. Just keep in mind the following tips:

  • Keep it short – include a tip or two, some information about a product or service, and offer a coupon or discount.
  • Send it out weekly, bi-weekly, or monthly. More often than that will tend to aggravate your subscriber base and possibly cause them to unsubscribe.
  • Write several ezines at one tip and set them up to be sent them out automatically on your desired dates. You could even write a year’s worth at one time.
  • Offer easy sign up form on your website for your subscribers.

Begin using this effective small business marketing technique and realize the potential increased profits you could be receiving.

Online Network Marketing – Home Business For Baby Boomers

The time is right for baby boomers to embrace their new home business. The baby boomers have been a major force to be reckoned with ever since the first one was born in 1946 and until the last one came along in 1964. If you were born during this time period, then you are a baby boomer. There are about 80 million of us and we represent about one third of the U.S. population. It’s estimated that we control 65% of the money.

If you were in the right industry (or picked the right stock) as the wave of boomers grew, then you could have enjoyed a ripe harvest. While the first wave may be retiring, the rest of us need to make sure that we are positioned correctly to enjoy our turn when the time comes.

Year of the Entrepreneur

Entrepreneur magazine says that 2010 is the year of the entrepreneur. And I want to challenge you to claim your spot as a new home business owner. Are you ready to stretch and grow into a business model that’s a perfect fit? We have tons of experience and a lot to offer. Have you ever thought about starting your own business? If you genuinely want to help people, a home based business works well because you can start it part-time with less than $1,000.

What would it be like being the boss? Would you work harder for yourself than you have for your employer? Are you ready to start building the life you see when you close your eyes and dream? We were taught to go to school, get a good job, work hard, and then retire to do the things we always wanted to do. How is that working out for you? The old way is broken and doesn’t work anymore. Putting your future in your boss’ hands just doesn’t make sense – emotionally or financially.

Four Keys to the Right Business

But how do you decide to start a business? What should you consider before you begin your new enterprise? Let me give you four essential keys to help put the odds in your favor. There’s nothing fancy or mysterious about them. They are just common sense.

1. The first key is to look for a market that is growing. Being part of the baby boom generation, you’ve had a huge impact on markets throughout your life. Ask yourself, ‘What is important in your life, right now?’ What kinds of products and services will you be looking for and buying over the next ten to fifteen years?
2. The second key is to look for something that is purchased over and over again. If you market a product or service that is used rarely or doesn’t run out, then your next paycheck will depend on finding a new customer. If you offer a widget that gets used up on a regular basis, you will build up a steady clientele that will buy from you on a consistent basis. Which would you rather have?
3. The third key is finding a product that cannot be purchased just anywhere. Most commonly available products are purchased on either convenience or price. People will pay more for something if it’s something they need right away and they don’t want to run all over town to get it (e.g., convenience stores). If price is important to them, then they will buy what they need at the lowest cost (e.g., Walmart). You want to make sure that you are not competing on either of these levels.
4. The fourth key is to find a business model that allows you to leverage the efforts of other people. There are only so many hours in each day. If you are the sole worker in your business, then your business will grow only as fast as eight hours each day will allow. However, if you train others to build their business inside of yours, then you will benefit from the efforts of others in addition to your own.

Carpe Diem

The time is now. It’s important to understand the four keys to choosing the right business in order to set yourself up for success. Decide today that this will be your year. Isn’t it time for you and your family to win? Seize the day and create long lasting prosperity in your home business today.

How to Grow Your Business Using Trade Shows

Anybody that has ever been to a trade show can tell you the same thing; it can do wonders for your business.  It is a great way to reach new customers, unload some existing merchandise, not to mention a place to meet great contacts  But if you want your business to succeed at the next trade show, the first thing you will need is a strategy.  You will have to develop a plan on how to set up your area, what promotional items you’ll pass out, and consider the overall presentation and image that you’ll be promoting.  If you follow these basic concepts, not only will you make more money promoting your brand at a trade show, but you will rapidly increase your business in the process.

The first thing you’ll want to do is to figure out your presentation.  How will you be promoting your business visually?  If you don’t have the right look, and some cool promotional items to pass out, your trade show experience could be a massive failure.  But with the right set up, your business could have a solid presence.  You’ll first want to secure a few nice tables, and put them together, and find a nice cloth or covering to put over them.  You’ll want to have some signs of your business, or even a nicely embroidered logo will do the trick.  You’ll want something that catches the eye, but is not too gaudy; you want your business to look classy, but approachable.

It is also important to have a trained staff there, representing your business and ready to sell.  When you are flooded with new customers, new clients, and new contacts, it can be pretty overwhelming, that is why you will need a trained staff there to help you manage the booth.  You’ll want to move quickly, but be thorough with your conservations and dealings.  Also, have a note taker or a secretary nearby writing down different people’s numbers and names to keep track of all the information.  Train your employees accordingly so that they can deal quickly with customers, yet be able to explain your business inside and out. 

At a trade show, whether you are there promoting your business, or looking to sell off some merchandise, make sure you don’t underestimate the importance of free handouts.  If you have the right promotional item or gift, it can do wonders for your trade show presence.  There are so many different products to grab people’s attention that something free, but interesting, might just be what it takes to put your booth over the top, and give your business great success at the next trade show to come.

MLM Business Opportunity Network Marketing – What You Should Know

So you want to know where to go to make money with an MLM business opportunity in network marketing. You will go to many websites that will try to persuade you to sign up with them and they will show you how to succeed.

The truth to all of this network marketing business is that you need to do real work to achieve real results. There are many scams out there and there are many reputable companies. Pick a company that you are passionate about and learn the business inside and out.

Business Opportunity

Many companies that have a service or sell a product will offer affiliate commissions if you sell them. The MLM companies realize the power of direct sales and business by referrals. This is often the cheapest and easiest way for them to start a business and to experience growth. They do not have to spend millions of dollars on up front advertising. They can just pay people to sell their product AFTER the product is already sold. This is great for them because the sales person is motivated by the sale and the company does not have to spent any money until their is already a sale.

The business opportunity for the sales person is a great opportunity only if you have the correct knowledge on how to sell and how to recruit people into your business. This is the most important part. The company does not care if you sell a couple packages and then quit of give up. They will just have more people sell and do the same thing.

You see, it is really up to you to be successful and grow your own business. This is also nice because you are working for yourself and you should be growing your own list so if the company goes out of business you can refer a different product or service to your list of people

A lot of people do not realize that this takes some time and a great deal of work in the beginning. This will all pay off in the future.

Compensation

The payment plan for these MLM businesses are very attractive when looking at the possible growth and income you will make by selling products and services. Realize the work and commitment involved in selling the products. This takes great endurance and patience.

MLM companies always pay on multiple levels and reward you for the performance of the people that you sponsor beneath you. This is very important. Many people become really successful because of the performance of others. Essentially they are earning money while they sleep because people are working for them all the time.

This only happens when you are a great leader and are able to duplicate your success with others. I would highly suggest before getting into an MLM system to review training systems and learn how to market effectively.